Ep 21 / Beth Thoren, Patagonia
The environmental action lead for Patagonia in Europe joins us to talk about some of the brand's latest efforts to support activists and her journey to Patagonia.
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Hey folks, I am excited to share the latest episode of Ecosystem Member podcast.
I am sure some of you have been listening since episode one with the legendary Patagonia director of philosophy Vincent Stanley. This week’s guest is an equally epic member of the Patagonia ecosystem - Beth Thoren, director of environmental action for EMEA.
Beth has a track record of epic environmental roles, including as the chairperson of Sea Ranger Service - a social enterprise that trains unemployed youth to patrol marine protected areas and conduct research - the Deputy Chief Executive of ClientEarth, which uses the power of the law to protect life on Earth, and as Director of Fundraising and Communications at a non-profit near to my hear - the Royal Society for the Protection of Birds.
I was really excited to get this opportunity to chat with Beth about her unique role inside the business, especially since Yvon Chouinard - Patagonia’s founder - declared two years ago now that ‘Earth is now our only shareholder.’ Practically that means that 100% of Patagonia’s profits go to nature, but what does that mean inside the business, especially in the realm of environmental action and activism?
I know I say in the intro that each new episode is my favorite and I don’t think that’s a total lie. I really do appreciate the time of each and every guest and most importantly I think I learn something from each and every guest. I hope you do to.
Thanks for listening -
Rick
Mentioned in the Episode
Patagonia's 'Blue Heart' Documentary