The future of creativity is found in nature. We can help your brand find its way there.
Think of Ecosystem Member as your compass.
The idea that nature could be a part of a brand’s cultural and creative strategy started within the world of advertising itself.
In 2020, Rick created a panel of amazing thinkers and creators to talk about how the future of creativity could be found in nature (login required) through practices like biomimicry at the Cannes Lions International Festival of Creativity. He also drafted some initial design principles for creating a ‘slow brand’ (login required) that moved at the more sustainable pace of nature and the more-than-human world that was published by Campaign. These examples and principles started to find their way into his client work in agencyland with great success.
“My belief is that if our culture can be oriented towards speed, it can – over time – be moved in the opposite direction and exist within the resources available, just as the sloth does.” - Quoting Myself from Campaign
‘In a Fast World, We Need Slow Brands’ April 2022
By working with nature as inspiration and innovation, combined with an understanding of how people connect with nature, we can develop business-driving, nature-forward creative strategies.
How we can work together.
Brand Strategy
By looking to nature, we can learn how to build more resilient and durable brands, as well as organizations that are environmentally responsible and culturally relevant by design.
Positioning a New Nature Initiative
Defining Mission, Vision and Values with a Nature Lens
Category Analysis on Nature Initiatives
Communications
To make an impact with sustainability, brands must share their values and the value they offer to customers in an accurate, creative, and compelling fashion.
Creative Brief Development for Campaigns
Identifying Relevant Channels and Thought Leaders
Messaging Development and Hierarchy
Partnerships
The last thing nature - people and planet - needs is another generic product partnership or influencer endorsement. We need partnerships that innovate.
Relevant Brand and Creator Identification
Creator Nature Training
Nature-Aware Product Development Brief
Research and Analysis
If you’re looking to understand how an audience relates to nature or uncovering a compelling insight to help share your nature-related work, we can help. We can also share our own insights on how nature can boost your creative practice.
Audience Understanding and Insights
Relevant Nature Understanding and Insights
Executive Presentations and Workshops
Emerging Trend and Technology Briefings
Category Analysis for Nature Engagement
Content Creation
Ecosystem Member started as a podcast based on a panel our host (Rick) created at Cannes LIONS. For the same event, he was also a lead writer for a brand activism report distributed to attendees.
If your brand is looking to partner with someone who knows their stuff when it comes to nature and the more-than-human world, we can help create compelling content from internal communications to external campaigns and initiatives.
Event Hosting
Need a host for a panel, webcast or event who actually understands both the scientific and cultural aspects of nature and the more-than-human world?
Ecosystem Member is led by Rick, who hosts our podcast and understands how to research, structure and manage a conversation to entertain and inform audiences.
Who will we be working with?
Rick Evans is a seasoned brand strategist, marketer and innovation explorer. You can find more about him on the page - Who is Rick?
You can also send him an email at rick at ecosystemmember dot com.